IKEA x Homey
This joint promotion idea is to leverage the momentum of Valentine’s Day by activating the concept of smart home automation associated with the brands IKEA and Homey.
IKEA: Smart lightning: Ormanäs and Trådfri
Homey: Homey subscription
The promotion theme is: Are you still turned on manually?!
Channels: Instore and both Instagram channels.
Assets: POP (point of purchase) communication, Instagram post & story designs